What Influences Consumers’ Intention to Use Mobile Payments?
نویسندگان
چکیده
Mobile payments represent an extremely interesting paradox in the world of mobile telecommunications, still not showing success in most markets. Customer acceptance turned out to be a decisive factor. In order to gain a deeper understanding of consumer behavior this paper introduces a consumer acceptance model that addresses perceived usefulness, perceived ease of use, subjective security, and task-technology fit. Our empirical research was conducted online operating as a mix between an experiment and an online survey instrument to measure the constructs. The research (N = 1104) confirms findings from technology acceptance and task-technology fit literature, whereas subjective security was not confirmed as driver of mobile payment acceptance.
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